Nuove ricerche su chi legge i blog

Segnalo due ricerche al volo su blog e audience (chi li legge, che impatto hanno ecc.).
Da leggere.

Link: Micro Persuasion: New Research Released on Blog Reach

The study, conducted by KnowledgeStorm and Universal McCann, found blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions