Il podcasting sembra destinato ad entrare nel mondo delle news ad iniziare dal mondo sportivo.
USA today riporta l'intenzione della NBA di introdurre le news in podcasting:
" What's next: Ready for sports podcasting?
This involves taking audio on the Internet and making it possible to download it to computers and then to portable digital music players called MP3s. The term "pod" comes from Apple, which has sold more than 10 million of its iPod MP3s.
Brenda Spoonemore, NBA senior vice president, says the league is planning podcasts for news, fantasy games and "all-access" playoff reports. On big sports Web sites, she says, "Widespread adaptation probably won't come until next year. To date, podcasting has been quirky and a little fringe."
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