Mi sembra davvero illuminante il modo in cui Battelle (guru del web e BoingBoing "band manager"), sta avviando la sua nuova azienda.
Ancor prima di essere pronto, apre un blog, inzia a scrivere alcune riflessioni, raccogliere idee.
Enuncia quello che farà l'azienda, individua un roadmap; tutto però rigorosamente aperto e partecipativo.
Grassroots.
A mio parere questo è l'approccio giusto per fare business in rete.
ps: che cosa sta per realizzare Battelle?
"For now, the company is called "FM Publishing." The "FM" stands for
"Federated Media" - a nod toward the fundamental idea behind the
company - that of federation, as opposed to ownership (it's also sort
of a nod to the evolution of a medium - e.g. radio going from AM to
FM).
The company is a publishing business focused on high quality
content - that should come as no surprise to those of you who know what
I love to do. But the difference is that I do not plan to "own" most of
the content that will be critical to FM.
Instead, I plan to partner
with site authors, acting as a platform which provides important
services to them - revenue (in the form of advertising), back end
support, and the like. In essence, FM will act as a publisher to sites
which need and want a publisher. We don't plan to take a lot of folks
on, initially, but hope to grow over time."
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